Carex, the UK’s no.1 hand wash brand, approached us to help them launch a new range of premium hand washes, Carex Care+Plus. A range of 3 new variants each featuring extracts of popular oils, designed to be more fragrant and with more skin conditioners than previous ranges.
Hailed as a liquid gold for your hair and skin, oil inclusions is a bathing and beauty category hot trend. Drawing inspiration from the exotic fragrances within each bottle, we created individual designs evocative of Morocco’s Moorish architecture, Sri Lankan Henna designs and Polynesian Tribal art from Hawaii, all encased in a luxurious gold foil droplet.
“Hark responded to our brief to deliver a luxurious pack design to reflect both the caring properties of the formulation and the deeply opulent oil based fragrances. The final product is both display worthy in the home and has great shelf impact.”
Carex European Head of Brand
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