Imperial Leather classic sweets

The brief

Imperial Leather’s Sweets shower range had little shelf impact, was complicated and overly fussy and wasn’t performing as well as hoped. We were asked to revisit the range to make the new packs more fun, improve shelf stand out ultimately increase sales.

hark IDEA

These fun fragrances smell exactly as you remember your childhood treats to smell. Everybody has a favourite, and so we decided we needed to make these nostalgic sweets the stars of the new packs. Large bright piles of marshmallow flumps, mint humbugs, fruit salads and lemon sherbets instantly communicate the fragrance inside, while a slightly retro and not-so-serious typeface keeps the packs fun and youthful.

 


Hark Creative Ltd

Hark Creative Ltd
Jactin House
24 Hood Street
Ancoats Urban Village
Manchester
M4 6WX
+44 (0) 161 222 8190

  Contact Us
  Google+