Shloer Limited Edition Mango & Passion Fruit

The brief

Shloer, Britain’s No 1 adult soft drink brand, challenged Hark to create a vibrant new seasonal Limited Edition front of pack – Shloer Mango and Passionfruit – and put some sparkle into this summer’s occasions.

hark IDEA

Combining a blend of sunshine, sparkle and tropical fruits, Hark created a bright Limited Edition bottle with an eyecatching sunburst. Recognising the consumer trend for the desire to want a treat but to remain health conscious, we also reinforced their ‘no added sugar’ messaging, and added the brand message ‘here’s to good times’ to the front of pack.

The results

The new Limited Edition will join the existing Shloer range on shelf for one year, available in Tesco, Asda and Waitrose.

Hark Creative Ltd

Hark Creative Ltd
Jactin House
24 Hood Street
Ancoats Urban Village
Manchester
M4 6WX
+44 (0) 161 222 8190

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