Wagamama Lounge

The brief

Identify an entry point that would take the Wagamama experience out of the restaurant & into public events, driving engagement, awareness and sales.

hark IDEA

Creation of ‘The Wagamama Lounge’ – a unique festival experience. Retaining the essence of Wagamama’s clean, fresh & simple design themes, we developed event-specific branding that set The Wagamama Lounge apart from the existing restaurants & gave it a new identity.
Produced in collaboration with The Tailor of Shoreditch.


The results

The first siting at Parklife, Manchester was a huge success. The Lounge attracted over 10,500 visitors & sold over 5,400 portions of delicious Wagamama noodles, taking over £25,000 in sales. Due to the excellent pitch location an estimated 86% of the total 26,000 Parklife visitors saw The Wagamama Lounge & were aware of the brand’s presence at the event.

Hark Creative Ltd

Hark Creative Ltd
Jactin House
24 Hood Street
Ancoats Urban Village
M4 6WX
+44 (0) 161 222 8190

  Contact Us