The Drum recently featured Hark Creative’s work with PZ Cussons on its website. The article, Carex chases luxury consumer with new Care+Plus identity, speaks about the creative process behind the campaign:

“Hark Creative drew inspiration from the exotic fragrances, such as argan oil and cocoa and macadamia oil and vanilla,  in the hand washes to create individual designs reminiscent of Morocco’s Moorish architecture, Sri Lankan Henna designs and Polynesian Tribal art from Hawaii,” it says.

It also quotes Ian Henderson, Carex European head of brand, as saying: “Hark responded to our brief to deliver a luxurious pack design to reflect both the caring properties of the formulation and the deeply opulent oil based fragrances.”

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